Do you dream of a strong future for your products, services, organisation and people? If yes, welcome! Just like a great movie starts with a great script, great branding begins with great copywriting.
I’m a freelance copywriter and copyeditor based in Cape Town, South Africa. In short, I practise the delicious art and craft of writing. I have experience in a variety of products and markets, and have worked as a freelance and full-time writer, for agencies, consultancies and directly for clients.
I make my clients’ lives easier by making magic on screen and on the page. That is, I help them to create vibrant brands that live up to their full potential by combining words, ideas, still images, moving pictures, dialogue, actions and/or music.
Communication and brand elements I have worked on include:
Advertising and brand campaigns and creative rationales.
Banners, social media and digital work.
Brand reviews or gap analyses.
Brand objectives, positioning, guidelines or brand books.
Print ads, brochures and letters.
Language, grammar and style guides.
Naming of products, services or organisations.
Scripts for audiovisuals and games.
Website text, information architecture and user experiences (UX).
Special projects (surprise me!).
I hold a Bachelor degree and an Honours degree in Philosophy (Stellenbosch University) and am fluent in English and Afrikaans and proficient in Portuguese, French and Dutch. I have named several businesses and friends’ cars. Warning: I often finish other people’s coffee, with or without their consent.
Go ahead, make your day. Contact me for a cost estimate or to check my availability.